Monday, December 12, 2011
Game Shows for Millennials (and Boomers, too).
We frequently get questions from clients and prospective game show users. Why not let everyone benefit from the answers? We thought we'd share here as well!
Q. I need ways to engage my Millennial-generation trainees without alienating the other generations. Will “Boomers” respond to the social/interactive game show as well?
A. Actually, even though game shows ARE a great way to engage the Millennial Generation—they aren’t unique in this.
It’s interesting that we’ve had a new wave of trainers “discovering” game shows—and that wave has been driven by the desire to engage the next generation. (For some reason, Millennials have gotten a “bad rap” as a generation that demands interaction and that you capture their attention.)
But the thing is: all generations need to be engaged and LIKE to be engaged. The Millennials just aren’t typically as patient when your training doesn’t include interaction.
Game shows might be a good way to mix your generations. The game play style is still familiar to Millennials and incorporates—perhaps--a bit of nostalgia for the Boomers. The Millennials will enjoy the peer-to-peer communication of team play, and the X-ers can triumph through competition.
We've seen clients using game shows specifically as a way to bridge the generation gaps in their company; the low-stress, friendly competition (incorporating a lot of positive emotion associations) is a great way to break the ice and get people working together.