Wednesday, May 11, 2011

The International Appeal of Game Shows

We're often asked if we have used game shows internationally:

Do game shows even translate in concept with an international audience? What about cultural barriers? Will the rules be too foreign to understand or explain easily?

Not only have we used game shows internationally with great success (and with international audiences locally) but game shows tend to have a rare universal appeal.

Consider this: Jeopardy! has over 25 international adaptations, and is screened in many more countries around the globe.


Consider also, the sheer volume of game shows around the world.

This not only leads to a game show having a shorter learning curve in an international audience, but it's also a great way to bring audiences of varied backgrounds together in a universal way.

All game shows share a common goal. The base of a game show is a task or a question. The base goal of a game show is competition, collaboration, and ultimately scoring the most points. No matter what game show you use and in which language you use it, the concepts and goals are the same.

Do adjustments need to be made? Aside from language barriers/translation, we haven't come across any game show elements (in American game shows) that are taboo in other cultures. There are slight shifts in hosting demeanor (in England, the host can get away with being "meaner") and in challenge execution (Japanese game shows have more of an angle of sensation and physicality), but the base product is the same.


And in the training classroom? A game show is a great way to bring an international audience together for a commonly understood goal. When it comes down to it, it's an activity that fosters communication among peers in a relaxing, fun environment.

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