Proctor&Gamble (P&G) came to us with interest in Gameshow Pro, initially. They held a week-long training course for interns transitioning to full time positions in the marketing department (called ABM College), and were looking to review and reinforce (dry) content in a way that would appeal to a younger generation.
They knew they had to engage the troops with interaction, and that game shows were the right direction to go. However, they needed guidance to incorporate games into the 5-day training program. We consulted with the head trainers at P&G to develop a program that fully engaged their trainees throughout the ABM College.
- Designed a team competition that utilized Gameshow Pro and other activities to keep everyone engaged—with a stake in learning the information.
- Streamlined the content and organized it into learner-friendly chunks.
- Worked with presenters on making each individual portion interactive and engaging.
- Developed a comprehensive production guide.
- Consulted on all aspects of the training including presentation graphics, signage, course materials, and pre- and post- communication.
- Were on site at the ﬁrst rollout to make sure that all the activities went off smoothly and the team competition was organized.
Result: P&G elicits feedback after every ABM College. The change in format and interaction brought on a dramatic increase in the feedback scores for the event. Participants loved the games and team activities, and felt they got a lot out of their week.